Inspired by children's creativity and spontaneity, we crafted a joyful brand identity for a learning centre in Williamsburg, Brooklyn. The preschool and afterschool programs are designed to help children realize their full potential in the classroom and beyond via play and exploration. The use of a fingerpainting aesthetic and bold colour reflects this mission and is meant to create a fun digital environment for adults to interact with online while adding playful elements in the physical space.
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